Happen - Global Innovation Agency. Product & brand innovation.

Innovate faster, with less risk

Asset Out - Low CapEx Innovation

Breath new life into underutilised assets

Growth in crowded consumer markets

Global innovation agency

Growth in crowded consumer markets

Our purpose is to help ambitious brands to grow

Advanced Emotion Analytics

Get to the heart of consumer frustration and excitement

Advanced Emotion Analytics

Strengthen innovation, improve brand engagements and optimise launches

The new kids on the block are here

Unravel Generation Z

As they move from childhood to adolescence, the decisions they make will impact us all

Download our e-book

Value Innovation

Don't discount the discount channel

Making the discount channel work for brands

Our innovation success in your sector

Food

Innovate for purchase and consumption

Food case studies

Peijnenburg FMCG Innovation

Peijnenburg

Creating an appetite for growth.

Drink

Innovate for trial and change

Drink case studies

Weetabix FMCG Innovation

Weetabix protein drinks

The pace of breakfast is changing.

Retail

Innovate for freshness and quality

Retail case studies

M&S FMCG Innovation

M&S food on the move

M&S Food on the Move goes truly distinctive.

Home

Innovate for now and the future

Home case studies

Vanish FMCG Innovation

Vanish Oxy Action

Uncovering a new user group.

Healthcare

Innovate for distinctive and wow

Healthcare case studies

Broncho Stop FMCG Innovation

BronchoStop

Creating a big bang launch with award winning results.

Personal Care

Innovate for developed and emerging markets

Personal Care case studies

Dettol Cool FMCG Innovation

Dettol Cool

Understanding consumers’ needs globally.

Know your challenge, generate your success

Identify and define

Pinpoint the type of innovation needed and plan

Actionable insights

Cut through the noise and find the differentiating nuggets

Let's talk money

Real business opportunity, viable commercial success

Inspire and motivate

Create momentum and recruit supporters

The latest tools for innovation success

Asset Out - Whitepaper

To learn how you can protect and grow your business with innovations that really work…Download our whitepaper now

Asset Out - Whitepaper

To learn how you can protect and grow your business with innovations that really work…Download our whitepaper now

StarMaker

The case is building for Emotion Analytics to play a more central role in insight & innovation journeys.

StarMaker

The case is building for Emotion Analytics to play a more central role in insight & innovation journeys.

Explore your opportunity. Build success

Let's talk

Global FMCG Innovation — Country and market specific innovation

Real issues driving bottom-line value in any market, across a range of sectors, across a range of countries.

Global FMCG Innovation — Country and market specific innovation

Real issues driving bottom-line value in any market, across a range of sectors, across a range of countries.

What's Happening - latest news and events

Innovation beyond disruption

David Walker, Happen Founder and Group CEO shares some key insights from his recent presentation at the Cranfield School...
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“You have to hold true to your vision”

We spoke to April Preston, Executive Head of Food Innovation at Harrods, about innovation, experiential shopping, and the store’s...
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Innovation in Action – April

Your monthly round up of the latest trends and innovations to hit the market, spotted by the people who...
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Is surprise dead?

Recent research we’ve done with Generation Z has highlighted quite a different attitude to food compared to previous generations....
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