How can a health supplement be repositioned to crack a wider market? Insights showed key ingredient collagen was flying high among millennials. We shifted the emphasis to collagen, and related lifestyle benefits such as energy, bone health and vitamin C. Add a total packaging redesign guided by us, and the rebranded beauty vitamin went global.
Our insights showed overwhelming cough medicine options prevent busy buyers from making a purchase. So we made their decision obvious. Highlighting on the box that it works “for all coughs” took Broncho-Stop to the number two UK spot, with one pack sold every ten seconds.
Nestle wanted to go after the UK baby boomer market, with a product for over 70s. Our insights showed an active lifestyle is important to people in their 50s. By rebranding with an emphasis on ‘healthy ageing’, energy and our body’s need for differing protein levels at different stages in life, Meritene’s soups and shakes became an authoritative million-pound health brand.