In 2015, breakfast was going mobile. But how were people choosing it? Time-poor, young commuters told us they wanted to be healthy, but frequently compromised. Meanwhile, a 44% increase in gym membership was fuelling a protein trend. Our solution? Translate the familiar breakfast bowl into a drink with the same properties, but added protein. The range made £6.6m in its first year.
How do heritage brands stand out in the fast-growing gin market, when more niche players enter everyday? From fragrances to speakeasies, we analysed 63,000 blog posts and product, venue and menu reviews to understand what was driving consumer excitement across related categories. The result? Beefeater Blood Orange launched within one year using existing distillery capabilities
Mondelez research uncovered an underserved target audience for 300g chocolate bars: men that want quality, solo, relaxation time. But was it worth the new factory investment? Our team engineered a series of simple production tweaks that gave an existing factory the potential to choose from 100 new formulas. A variety of textures and inclusions, from whole nuts to biscuits, led to a whole new range.