In 2015, breakfast was going mobile. But how were people choosing it? Time-poor, young commuters told us they wanted to be healthy, but frequently compromised. Meanwhile, a 44% increase in gym membership was fuelling a protein trend. Our solution? Translate the familiar breakfast bowl into a drink with the same properties, but added protein. The range made £6.6m in its first year.
What do millennials love about a city? We went to London’s coolest boroughs to find out, talking to everyone in a millennial’s network from barbers and builders to estate agents. Our original approach led to a targeted strategy for distribution, packaging and language aimed solely at this competitive market.
Mondelez research uncovered an underserved target audience for 300g chocolate bars: men that want quality, solo, relaxation time. But was it worth the new factory investment? Our team engineered a series of simple production tweaks that gave an existing factory the potential to choose from 100 new formulas. A variety of textures and inclusions, from whole nuts to biscuits, led to a whole new range.