Food & Drink

Margins are tight in this crowded consumer market, so companies need to respond quickly to changes in consumer behaviour. Over the last decade we’ve helped some of the world’s biggest food and drinks brands enter new categories, defending against niche players while growing their offering.

“Happen understood our consumers and strategy, simplifying it for an engaging ideation workshop, translating the outputs into solid concepts. The result? Product innovations that work and a pipeline full of new ideas.”

Innovation Manager, Mondelez

On the Go grows Weetabix

In 2015, breakfast was going mobile. But how were people choosing it? Time-poor, young commuters told us they wanted to be healthy, but frequently compromised. Meanwhile, a 44% increase in gym membership was fuelling a protein trend. Our solution? Translate the familiar breakfast bowl into a drink with the same properties, but added protein. The range made £6.6m in its first year.

Heineken: a tale of two cities

What do millennials love about a city? We went to London’s coolest boroughs to find out, talking to everyone in a millennial’s network from barbers and builders to estate agents. Our original approach led to a targeted strategy for distribution, packaging and language aimed solely at this competitive market.

Big ideas, small changes for Cadbury

Mondelez research uncovered an underserved target audience for 300g chocolate bars: men that want quality, solo, relaxation time. But was it worth the new factory investment? Our team engineered a series of simple production tweaks that gave an existing factory the potential to choose from 100 new formulas. A variety of textures and inclusions, from whole nuts to biscuits, led to a whole new range.