Demand for face masks was spiking, but no one knew why. Our insights from 105,000 public reviews revealed their application had become a social event among Gen Z and millennials. A narrative made up of 11 trends - from DIY to the ‘joy of missing out’ - gave L’Oréal a complete overview of the category which they used to overhaul product and social media strategies.
A startup in the crowded men’s grooming sector could not afford to get its launch offering wrong. We ran a series of workshops to build a picture of the entire market. Product and messaging recommendations based on our behaviour insights led to Cornerstone winning ‘Best Razor’ at the annual Men’s Grooming Awards in its launch year. It now has 170,000 subscribers.
Our insights showed 75 per cent of people in India wash in cold water, but desire an invigorating routine. The answer? Create a bar that lathers up whatever the water temperature, and embed it with caraway seeds to create a luxurious rub. The result? Reckitt Benckiser’s most successful soap bar ever.