Use big data to analyse consumer emotions at scale, enabling smarter decision-making

Decode categories
Spot emerging trends
Uncover fresh insight
Accelerate growth

Emotions drive every decision we make, and they are hidden in the language consumers use.

StarMaker tracks millions of online public comments, honing in on behaviour drivers such as excitement and frustration and transforming these nuggets of consumer motivation into campaigns, products and communications that speak directly to genuine consumer desires.

Ideal for: companies looking to understand the motivations driving millions of consumers