Focus > Immerse > Reveal > Exploit
Put your consumers at the heart of every innovation
It means the ideas you come up with are free from bias. It also means they are guaranteed to have a market. With this knowledge, your team will be inspired and aligned in driving them forward.
We work out which type of innovation you need: protect, grow or transform. Then we identify your target consumer, the required behaviour change and any signals of change in the market. It’s also important to acknowledge possible obstacles to success, which could be anything from factory capabilities to internal politics or budget availability.
Now we build the business case. We demonstrate competitive advantage, consumer appeal and fit with your brand. We confirm how feasible and profitable it will be for your company.
This is about looking in the right places, in the right way. We gather data that’s as varied as possible, and cut through it to find out what inspires behaviour change. This allows you to select the winning insights with confidence.
It’s crucial we engage stakeholders so that they help us turn the proposition into reality. We set out our strategy for seeing the concept through to launch, ensuring the key elements stay in tact. We also confirm that there is adequate investment to drive behavioural change.
For Goodness Shakes