How do you really create value to wow if time and attention has become our most precious commodity?
Did that cat just bark? It can’t have… except it did. There’s a reason I couldn’t stop talking about the video for weeks and that’s because upon googling, I found out it was real. Seriously, YouTube it right now. There’s a cat and it barks.
It fascinated me, it confused me and it kept me interested long after I had seen it. In essence, it wowed me.
This wow, this feeling I felt with the barking cat, is a real sweet spot for modern brands. But if it were easy create, someone would have bottled it by now… surely?
At Happen, sticky innovation is what gets us up in the morning. It’s fun, it’s challenging, it’s bloody brilliant. The fundamentals of innovation are our bread and butter but in the essence of never settling, we wanted to study the finer details of exponential impact for products and services.
So, we set about decoding what makes things stick. In this day and age, what is needed to hold on to people’s ever shortening attention spans? How do you really create value to wow if time and attention has become our most precious commodity?
To find out we brought together an eclectic group of creatives who specialise in creating wows: artists, DJs, game designers, mixologists, immersive theatre performers, gastrophysicists and dove into their different Worlds. We looked to understand how they approach the challenge of capturing and, more importantly, keeping people’s attention.