Innovation interview on Business Connections Live

Last week, Happen Innovation Agency’s co-founder Costas spoke with Business Connections Live about innovation within business, and in particular, its influence upon business growth. Covering everything from common hurdles with innovation, to the importance of understanding your markets, Costas provides his perspective on how businesses can re-define their markets in a progressive and positive way.

One of the big points to take away here is that innovation is not simply a matter of big business vs small business; it’s about serving consumer needs.

If you’re interested in learning more about consumer engagement through innovation and the four things you need to know for innovation success, have a look at what Costas had to say in this 5 minute clip: