This month, the personalisation trend goes fully bespoke with entire product lines being fine-tuned to their audience.
From innovations that remove microplastics from your clothes wash, to toxin-free soap bars, ethical, waste-free living is the focus of brands working across sectors.
Sustainability is not a fad. It’s an important shift of consumer and business priorities that will – in the long term – save resources, money and our planet.
From Gatwick’s mobile assistants for the visually impaired to skincare that work with women’s cycles, this month, brands are focussing on inclusivity.
This month, customisation is king. From 3D-printed sushi based on your DNA profile to AI-driven food menus, personalisation is in overdrive.
This month, collaboration is on the up as startups, incumbents and technology giants combine forces to experiment with new consumer experiences…
This month, big brands experiment with novel sustainability models, healthy eating trends and alcohol-free cocktails. Meanwhile, startups push the envelope, swapping alt ‘milks’ for camel ice cream and alcohol-lite for cannabidiol-rich concoctions.
Mess-free facemasks, interactive sustainability apps and a new way to consume media all came to light last month in our January edition of Innovation in Action