Innovation in Action – The Sustainability Edit

Innovation in action: the insider’s guide to the insights and ideas impacting your world. Spotted by the people who make Happen, happen.


Sustainability is on everyone’s agenda. We are increasingly seeing big brands flex their business models to respond to demand – either through transforming to eco-friendly packaging or demonstrating a new kind of company culture that emphasises ethics and the environment. Startups continue to launch new subscription models that are changing consumer behaviour – cleaning products and dishwasher tablets will no longer be a mainstay in supermarkets, but something we get through our letterboxes in nifty recycled packets.

We’re launching a new insight project that pinpoints the drivers behind sustainable behaviour changes, with the aim of identifying which initiatives and messages resonate with consumers and why. If you’d like a presentation of our learnings (from early July) then please get in touch:

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