Innovation in Action: February

This month, it’s not enough to be plant-based or recyclable – new brands are seeking a USP outside of the box.

It means alcohol-free, plant-based spirits Senser aren’t just a tasty alternative to gin – they are founded by a ‘plant alchemist’ who uses botanicals to modify your mood. And while beauty startups promise custom subscription services tailored to your regime or skin tone, L’Oreal has gone one leap further and developed an AI device that produces perfectly personalised doses of foundation, lipstick or skincare on demand.

Meanwhile, McVitie’s and Ben & Jerry’s demonstrate how to breathe new life into fan favourites with slightly modified offerings, and Waitrose elevates a popular winter staple into a microbiome saviour with a few simple, plant-based additions.

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