Startups are continuing to set an example for how brands can be sustainably-aware, efficient and high-end – meeting the multiple demands of today’s conscious consumer. Meant, for instance, is a body care brand for everybody – it will save you time, money and is gender inclusive and good for the environment. At the other end of the spectrum, Easyjet demonstrates how even the worst offenders of fuel consumption can make their reputation work harder in a highly competitive landscape – it has announced it will offset every tonne of fuel used in its flights via sustainability investments.
Elsewhere, we are seeing evidence-backed startups transforming the wellbeing sector through transparency and science, and incumbents such as Peperami, Kellogg’s and Mars demonstrating that big does not necessarily mean inflexible, as they launch new protein snacks, meal delivery collaborations and vegan products respectively.
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