Happen Wins Gold!

Happen is proud to announce we have been named Technology Supplier of the Year at The Grocer Gold Awards 2019.

Our co-founder Mark Cowan and head of group innovation David Hood accepted the award at the event on 11 June at London’s Guildhall, where we were joined by 500 industry leaders to celebrate innovation in the grocery sector.

Happen built the winning technology – emotion analytics tool StarMaker – in 2017, to help clients get closer to real consumer needs. There is so much noise online, we wanted to devise a tool that would help companies reach the data that can help truly transform strategies. StarMaker seeks out excitement and frustration in consumer language and uses those insights to help companies improve launches, develop new products and generate campaigns that directly answer genuine needs.

The Grocer Gold Awards judging panel recognised how unique our tool is, saying: “StarMaker is an impressive new technology that brings a scientific approach to decision making in a typically opinion- led area. Effective social listening tools are hard to find, and this one bucks the trend backed by rapid growth and good testimonials.”

Head of group innovation, David Hood, said: “To know that Happen has been recognised by The Grocer for the positive commercial impact we are having on our clients’ brands is particularly energising for us as a company, and it rewards the incredible dedication and commitment of the team in bringing StarMaker to market. In a world of intense competition and tough decisions, we’re excited at the prospect of helping many more clients win in the marketplace by elevating the voice of consumer emotion in their business.”

We helped Gü enter the breakfast market with a delicious crunchy chocolate spread, after analysing 60,000 reviews to pinpoint what indulgence means to consumers. L’Oreal overhauled its product and social media strategy in the competitive face mask space thanks to insights we gleaned from 105,000 product reviews. And we helped refresh the iconic Beefeater gin brand with the introduction of Beefeater Blood Orange, a result of insights gathered from 63,000 product, venue and menu reviews.

If you want to learn how our award-winning emotion analytics can transform your business, get in touch: hello@happen.com