Happen on BBC News – FMCG Innovation

On Thursday 9th March, our very own David Walker appeared on BBC Business Live to discuss Happen’s views on FMCG innovation and what it takes to deliver 4 billion dollars in incremental value through successful FMCG product launches.

Watch David discuss his innovation insights, from how to cut through crowded markets (such as the food and drink, retail and OTC pharma sectors) to using digital analytics – like Starmaker – to uncover consumer needs and frustrations.

Read more about how we’ve increased the odds of innovation success for some of our clients here.

To discuss how we can help you stand out with a successful innovation in a crowded market get in touch; we would love to hear from you.