Understanding Generation Z – the new kids on the block

As they move from childhood to adolescence the decisions Gen Z make will have a massive impact on us all. This book is about looking round the next corner, taking a peak at a new generation which is currently emerging.

Inspired by the culmination of years of research, focusing on the attitudes and behaviors of the ‘boomer’, the x and the y generations, we wanted to understand how their evolution has influenced Generation Z. In this book, we focused on how Gen Z engage with money, education, food, technology, family and their aspirations for the future.

Click here to download the first chapter of our book!