Get into the head of Gen Z

As they move from childhood to adolescence the decisions Gen Z make will have a massive impact on us all. This book is about looking round the next corner, taking a peak at a new generation which is currently emerging.

Our book is inspired by the culmination of years of research focusing on the attitudes and behaviors of the ‘boomer’, the x and y generations, their evolution and how they have influenced Generation Z. In writing this book, we made a decision to bring together fresh research into Gen Z lives, focusing on how they engage with money, education, food, technology, family and their aspirations for the future.

Get in touch to get your hands on your very own copy: