Innovation in action: the insider’s guide to the insights and ideas impacting your world. Spotted by the people who make Happen, happen.
This month, collaboration is on the up. Startups, incumbents and technology giants are combining forces to experiment with new consumer experiences: O2 is recommending gigs on mobile, based on Spotify listening habits; Danone is harnessing startup tech to encourage healthy hydration; and big brands are letting consumers become the retailers, via new peer-to-peer marketplace Storr. Innovations continue to have a distinct focus on sustainability, health, speed and social responsibility.
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