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This month, the personalisation trend goes fully bespoke with entire product lines being fine-tuned to their audience. Hanx, for instance, is targeting women with design-led, vegan-friendly condoms it refers to as ‘gynaecologist approved sexual wellness products’. Beauty line Mxt not only lets consumers see exactly what’s in their products, but is empowering them to modify the chemical formula before they buy.
Elsewhere, we are seeing the continued rise in botanicals (see the Botanycl vitamin range), big brands taking on sustainability with innovations that slash plastic waste (Cif), and a general emphasis on all things natural, from your dog’s toothbrush (EcoCoconut) to your cleaning products (Cycle).
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