Innovation supertools: StarMaker
“The StarMaker approach sets a new industry bar” – Head of Insights, Premier Foods
Frustration and delight are everywhere. Consumers express both emotions daily in their experiences with the products and services they buy. Both emotions are a goldmine for innovators. Our innovation supertool StarMaker helps businesses to understand the sentiment of:
- when people use products
- why it’s exciting and frustrating for them
- where we should focus to make the products better
Watch our short introductory video on Happen’s innovation supertool StarMaker below.
Using our innovation supertool StarMaker?
With StarMaker, we introduce the latest in key data exploration and a cutting-edge approach to consumer emotion analytics. We navigate real user reviews, conversations and blogs about categories, brands and products within any industry to build an understanding of consumers’ unmet needs – before consumers themselves even know how to express them.
StarMaker can help develop new concepts and pinpoint the most important features and benefits that a hit innovation will need to have. By distilling the DNA of a winning idea, we give innovators confidence in their choice of direction. To find out more and to learn how our innovation supertool StarMaker can help your business, contact DavidW@happen.com
What clients are saying now
“The StarMaker approach sets a new industry bar, and challenges the way insight teams should be thinking about innovation. At Premier Foods, StarMaker is giving us a new level of confidence in exploring category or brand challenges, using brand new methods designed specifically for innovation that deepen our knowledge of consumer frustrations and category unknowns. Having worked in innovation on both agency and client side, I am yet to come across anything similar to this toolkit in terms of agility, rigour, and consumer insight. The competitive advantage StarMaker can offer us means we look forward to using the suite in the future.”
– Paul Chapman, Head of Insights, Premier Foods