The Innovation Factory

Innovation can be a slow, costly, hit-and-miss business. So if you want to get your innovations to market faster, with lower capex and better odds of success, you’re not alone. In the past few years Happen has helped a number of major companies achieve these goals. How? By turning the usual innovation methods on their head, and looking at the challenge in a brand new way.

A different way of looking at innovation

Asset out innovation benefits

  • Create a short term pipeline as easily as shopping from a catalogue
  • Halve the time it takes to get new products to launch in market
  • Compete better with small players by stretching ideas to their most exciting, impactful possibilities within your timeline and CapEx constraints
  • Use a new type of creative stimulus that will ignite new & feasible ideas
  • Launch products that reach profitable scale within their first year

Asset out in action

When we come up with concepts from Asset-Out, they’re in the realms of things we know we can do, and that we can move forward with quite quickly. So we can get a wider range of ideas to market faster. Through the collaboration that we’ve had over the last 18 to 24 months with Happen, we now have a much stronger innovation funnel of products that we will launch close to the core, and that’s exactly what we wanted.

Wilbur Strickland, VP, Chocolate R&D, Mondelez

Businesses already enjoying increased success rates with Asset Out

To learn how you can protect and grow your business with innovations that really work. Just fill out the form.

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