Innovation consumer research
Our innovation consumer research sister company, Winkle®, was born from necessity: the need for faster, more agile and cost-effective research solutions that truly serve the needs of innovation. We call it Boldly Simple.
Why use Winkle®?
Winkle designs research solutions which are iterative and customisable to your needs, with industry proven approaches across the innovation journey:
- Discover hidden white space. Frame opportunities for growth with quantitative tools like Opportunity Scan and Action Segmentation.
- Develop new ideas. Use Lead User Communities to tap into your most intuitive consumers; Insight and Idea Screeners to prioritise winning ideas early on; and Concept Builder to generate optimal concepts based on your building blocks.
- Decide with confidence. With best-in-class Concept, Pack and Claims screening tools, you’ll know your strongest performers and gain rich diagnostic input to optimise them for market success.
How Winkle® is different:
Boldly Simple. We cut out the noise and zoom in to opportunities that hold the greatest commercial impact—delivered in visual, engaging and story-telling formats.
Smart technology: Leading edge technology to get you as close as possible to your consumers—anywhere in the world.
Even smarter people: It’s our experts—many hailing from client-side companies themselves—who know what it takes to turn data into insights with enough power to move an organisation forward.
Global efficiency, local relevance: Supported by a network across 45 countries to ensure you avoid cultural interpretation pitfalls and bring depth of understanding to your results.