Location: London, Speciality: Strategy

Suzanne Robinson

MD of Happen UK

A creative alchemist, with a gift for using her consumer and commercial understanding to solve difficult, sometimes very challenging brand & innovation problems.


  • Fellow Chartered Institute of Marketing, Fellow RSA and Business Leader, the Marketing Society
  • Loughborough University of Technology

Previous incarnations:

  • Owner/Founder Ideamakers Strategic Marketing Consultancy – working with Nestle, Diageo, O2, Muller, Tesco & Heineken
  • Head of Innovation, Nestle Food UK
  • Senior Consultant, New Solutions Strategic Marketing Consultancy
  • Marketing Manager, Merrydown
  • Senior Brand Manager NPD : Eden Vale
  • Senior Brand Manager : PZ Cussons
  • Marketing : Hatch Mansfield Fine Wines, Grants of St James’s, Allied Breweries

Guiding belief:

  • There  is always a way – you just have to be persistant &  curious, apply your imagination and believe – and once you commit to finding the solution,  the way forward always appears!


  • Creative Alchemy – personally and professionally
  • Fine Wine
  • Good Food
  • Coaching people who want to grow

Proudest of:

  • Helping brand teams to enjoy turning round tough challenges
  • Creating and leading the Happen Wisdom training programme to develop outstanding Agents
  • Creating and running Ideamakers for 10 years -  working with courageous clients & inspiring associates to get to successful brand and innovation outcomes