Location: London, Speciality: Strategy

Sara Adams

Client Director

Sara combines a passion for making unexpected connections to create consumer insight with a pragmatic attitude to getting the job done.


  • Social & Political Sciences, Masters, University of Cambridge

Previous incarnations:

  • Innovations Consultant, Sara Adams Ltd
  • Partner, Synectics
  • Senior Consultant, SHM Ltd
  • Clients have included Coca Cola, Unilever & Arla

Guiding belief:

  • Be curious and unfazed


  • Staying interested in the world around her, meeting new people and exploring with her family, when not soaking up the newspapers in one of her four languages – Spanish, French, Portuguese & of course, English

Proudest of:

  • Igniting new ideas
  • Strategies that drive profitability
  • Inventing new products