Location: London, Speciality: Consumer Research

Natalie Aylward


A creative thinker, passionate about developing innovation that will excite and engage consumers.


  • BA English and History at the University of Nottingham

Previous incarnations:

  • Brand Builder at Elephants Can’t Jump
  • Assistant Brand Builder Elephants Can’t Jump

Guiding belief:

  • Genuinely listening to people can be the biggest gift you can give them.
  • Be kind, everyone has a story


  • Dancing
  • Travelling
  • Modern Social History
  • Human Psychology

What do you love most about working at Happen?

"I love the fact that it changes the way that you look at the world – my brain is now attuned to find new and different products, tastes and experiences wherever I go. I get excited by the smallest things now!"