Location: Amsterdam, Speciality: Insight

Joris Westerman

Managing Director

Joris is a holistic thinker, dedicated to 360 degree thinking for successful innovation.

Schooling:

• Economic & Social Psychology, Masters, Universiteit van Tilburg
• Economic Psychology, Master thesis, University of Exeter
• Commercial Economics & Marketing Management, Honours, Hogeschool van Arnhem en Nijmegen

Previous incarnations:

• Senior Brand Consultant, Clear
• Psychometric Researcher, Synovate Censydiam

Guiding belief:

• Successful innovation requires 360 thinking – reaching beyond product & service concepts into technology & commerce

Passions:

• The consumer mind
• Wining & dining with family & friends

Proudest of:

• Insight-led strategy & innovation for global blue chip clients like Philips, Unilever, ING, FrieslandCampina, & Heineken