Location: Amsterdam, Speciality: Insight

Joris Westerman

Managing Director

Joris is a holistic thinker, dedicated to 360 degree thinking for successful innovation.


  • Economic & Social Psychology, Masters, Universiteit van Tilburg
  • Economic Psychology, Master thesis, University of Exeter
  • Commercial Economics & Marketing Management, Honours, Hogeschool van Arnhem en Nijmegen

Previous incarnations:

  • Senior Brand Consultant, Clear
  • Psychometric Researcher, Synovate Censydiam

Guiding belief:

  • Successful innovation requires 360 thinking – reaching beyond product & service concepts into technology & commerce


  • The consumer mind
  • Wining & dining with family & friends

Proudest of:

  • Insight-led strategy & innovation for global blue chip clients like Philips, Unilever, ING, FrieslandCampina, & Heineken