Joris Westerman

Managing Director, Happen NL

As an economic psychologist, Joris finds the mind of consumers fascinating and he’s eager to understand what excites & frustrates them and how expectations will shift. Joris has more than 15 years of experience unlocking insights that help clients innovate with impact.

"Working at Happen ranges from walking around production plants wearing a hair net and safety glasses, to visiting the future… I love that I get to cover the whole spectrum of innovation."