Location: Amsterdam, Speciality: Consumer Research
CEO and Co-Founder
Hans is a true industry pioneer – the creator of intelligent, inspiring research that illuminates the innovation process.
- Hans is one of Winkle’s co-founders and leads the Winkle team, winkling out intriguing nuggets from his client’s markets. With over 16 years experience in global market research, he is one of the true pioneers in the industry – being amongst the first to implement online data collection on a global scale (’96-’98) and experimenting with customer dialogue marketing (2001), co-creation techniques (2006), Lead User concept (2007), Facial Coding (2010) and real time interaction (2012). Hans won MOA Market Researcher of the Year 2013
- If Hans is not working, you can find him cooking, reading, enjoying time with his family and friends, or riding his old Colnago racing bike
- Partner & Enthusiast, Toetjes
- Director of development, MSI-ACI Europe BV
- Sales Director, ITM International
- Sr Consultant, Interview-NSS
- Clients have included Arla, Reckitt Benckiser, Microsoft, McAfee, Ericsson, Philips, Heineken, InBev, ING, ABN AMRO, Citi Group, Volkswagen, BMW, General Motors, Sara Lee, Unilever, Shell & AkzoNobel
- Life is short: Make every meeting, every interaction enjoyable!