Location: London, Speciality: Consumer Research

Elspeth Edwards

Happen Associate

An inquisitive thinker with a passion for consumer behaviour and understanding what makes people tick


  • Degree: Sports Science at Stirling University

Previous Incarnations:

  • Head of Marketing for a Hotel Group and eight years leisure marketing experience

Guiding belief:

  • Innovation is about being smart with a finger on the pulse. Sometimes it is big and shiny solution and sometimes it is a simple pack format change. I also believe we are only limited by our own filters when it comes to creative thinking


  • Sport, the outdoors, family, friends and Maggie the dog

Proudest of:

  • Various round the world trips and playing tennis in America for a year
  • Tackling a lot of gritty innovation and brand challenges over the last 12 years, working with leading brands all over the world (including Heineken, Philips, Aunt Bessies, Reckitt Benckiser, Turtle Wax, Match.com)