Location: London, Speciality: Consumer Research

David Hood

Client Director

Dave is a dynamic and creative FMCG innovation specialist and author, with extensive commercial and IP development experience at industry leading companies.


  • BA (Dual Honours) Business Administration and French
  • Diplome Marketing Ecole Supérieure de Commerce de Rouen, France

Previous Incarnations:

  • Director, Product Leadership, Nielsen Innovation Practice (BASES)
  • Client Consulting Director, Nielsen Innovation Practice (BASES)

Guiding Belief:

  • Work Smart. Never stand still


  • Helping clients build successful innovation systems
  • Playing all kinds of sport,  travel and cookery, playing and composing music, Belgian beer and having fun with my family

Proudest of:

  • Authoring the Nielsen European Breakthrough Innovation Report
  • Designing, Developing and launching several new consulting tools including overnight screening