Location: Amsterdam, Speciality: Consumer Research

Annoek Jansen

Research Team Director

Annoek connects clients to the hearts, minds and needs of consumers in inspiring ways.

About Annoek:

  • Annoek heads the Qualitative practice at Winkle. Her extensive research experience includes leading global client relationships at Millward Brown, as well as rolling out digital research technologies such as eye tracking and online communities
  • When Annoek discovered market research as a career path over 15 years ago, it was like discovering a part of herself that was always there, she just didn’t realize it.  Research combines many of her natural gifts, starting with her contagious curiosity and fascination with learning about people as individuals; and her love of writing as a way to inform and entertain people at the same time.  Finally, it fulfills the satisfaction she gets from solving people’s problems, namely clients who love working with her because of her consultative approach to service
  • Annoek is raising two young children, and loves to cook, run in the dunes, being active outside (walking in the forest, hiking in the mountains, playing ball games at the beach), read, meet up with friends, discover new places, countries & cultures

Previous incarnations:

  • Millward Brown – over 12 years, from Research Consultant to Account Manager
  • Interview-NSS (now part of Ipsos) - Project Leader
  • Total Design Amsterdam - Communication Consultant

Clients have included:

  • Unilever, Heineken, Pepsico, Ikea, ICS (International Card Services),
  • Rabobank, Beiersdorf, Peijnenburg, ANWB, Sanofi, Electrabel