Client: Standard Innovation Corporation
The #1 and most advanced and ergonomic couples vibrator rooted in expert and consumer insight
Standard Innovation was launching the 4th iteration of its flagship product, the We-Vibe, in late 2013. As it accounted for 90% of the company's business, there was no room for error in how it was designed to fit consumers, positioned amongst current SKUs and communicated to trade and consumers.
In revealing consumers' sexual IQ, usage, behaviours and perceptions, Happen revealed demands for ergonomic design and line optimizations, along with an opportunity to position the new generation product as premium within the portfolio and reduce the number of SKUs to satisfy all needs of the market.
The #1 and most advanced and ergonomic couples vibrator rooted in expert and consumer insight. Prioritization of new generation against existing SKUs. A redefinition of “proper fit” for all body types. Heightened stimulation and pleasure. Launch of a brand new colour.
Happen have been a valuable innovation partner for us, and working with them has been a breath of fresh air. Bright, inquisitive minds, a great work ethic and a keen sense of urgency all bundled with lovely and personable team members. We're looking forward to continuing our great partnership in the years to come.
Past VP Marketing
Standard Innovation Corporation
Industry Personal Care
Standard Innovation proves that focused incremental innovation on a core offering can unlock opportunities to reach new users AND drive existing users to upgrade.Our People