Turtle Wax FMCG Innovation

Client: Turtle Wax

Premium Car Care


Turtle Wax wanted to launch a range of car products that delivered clearly differentiated benefits to proactive enthusiasts, helping to grow the premium end of the category and set a new benchmark for premium car care.

What we did

Using our insight-led innovation approach, we immersed ourselves in the world of car care lead users to reveal hidden motivations and frustrations. From this we developed a new range of car care products specifically designed to meet their needs.

Turtle Wax FMCG Innovation


A brand new premium range that cut through the noise on shelf and drove high value growth in the category, giving enthusiasts the perfect finish they were looking for.

Car Care/ Home

Brand activation

Industry Personal Care

Happen's perspective

It was great to work with such an insightful and enthusiastic team on this brand hierarchy project to stretch the brand into the premium car care level.

Our People