Unilever tea FMCG Innovation

Client: Lipton

T.O. by Lipton Limited Edition

Time for tea. Generating excitement and pipeline innovations for a new Lipton launch

Challenge

T.O by Lipton is a brand new tea machine creating a whole new category and consumer experience, which launched in Autumn 2015. We were asked to help drive ongoing consumer excitement throughout 2016

Happen worked with the beverages team at Unilever to generate a pipeline of limited edition innovations and in-store executions to support the brand new launch of T.O. by Lipton.

What we did

To generate consumer excitement around the brand new launch, we delved into global trends to uncover how to maintain relevance with the target audience throughout the year.

Unilever tea FMCG Innovation

Result

Through innovation workshops, we generated a number of limited edition concepts to create a highly impactful consumer and in-store experience.

Drink innovation

Brand activation

We used Happen to facilitate several innovation workshops for the T.O by Lipton brand. Happen were a pleasure to work with and their workshops were always highly successful in fostering an atmosphere of creativity and energy. As a result of our working with Happen we now have several strong, relevant and exciting innovation concepts.

Brand team

Unilever

Industry FMCG

Happen's perspective

We worked closely with Unilever’s Marketing, R&D and Operations teams to generate concepts that not only excite consumers, but also successfully land in the business.

Our People