Client: Symington's

Strategic Innovation Partner

Innovating for expansion success and new partnerships


Happen was tasked with creating a strategy for the ambient category to meet Symington’s rapid expansion plans after a management buy-in.

What we did

Leveraging Happen’s expertise in insight-led innovation we uncovered fresh insights and key category drivers. Working together we created eight key ambient strategies and numerous product innovations.


Category revenues have increased from £50M to £90M and are still growing. We also helped Symington’s to attain strategic partner status with Asda in the cupboard dried food category.

Food innovation


Happen is our strategic innovation partner. Since their involvement, we have close to doubled our category revenues and this is just the start of things to come.

Torquil McCombe

Category Controller


Industry FMCG

Happen's perspective

The great thing about Symington's is that they are incredibly action-orientated. They know strategic thinking will get you only so far, and then you have to release ideas out into the world before they can improve any further. When simply being brave beats any risk management procedure.

Our People