Client: Red Robin

Innovation for Generation Z

Food and dining innovation for Generation Z through the complete overhaul of the American brand’s kids menu, launched in Summer 2015!

Challenge

With a recent focus on premiumizing their overall menu offerings and a specific concentration on adults, Red Robin wanted to ensure they did not lose sight of their core target, kids and parents. They sought Happen’s help to revamp their kids menu & experience in order to recapture leadership with families in Casual Dining.

Opportunity

We capitalized on a triad of insights that allowed us to realistically own the kid mindset, bringing play-time moments & creativity in the family dining experience and catering recipes and plating solutions to the brand’s 400+ units’ kitchen-to-table operational requirements.

Result

Food and dining innovation for Generation Z through the complete overhaul of the brand’s kids menu including items such as Meatball Lollipops, Big Bark Little Bites & Swirly Twirly Pasta. Happen delivered a big-picture positioning, menu strategy, items, recipes, plating guidelines and format design. Launched in Summer 2015.

Food innovation

Brand activation

Happen stands for actionable innovation. There are a lot of agencies that can create great ideas, but they actually took ideas and made them real. They defined opportunity areas from a great amount of data in a very short amount of time.

VP Menu Innovation & Implementation, Red Robin Gourmet Burger

Industry FMCG

Happen's perspective

This kids menu overhaul proves that a make-it-happen approach, navigating business and operational constraints in creative ways, delivers actionable innovation. - France Brunel, Happen NY Director

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