Pay as you Go
O2 launched in July 2012 a new tariff that rewards customers for their loyalty- the longer you stay, the better it gets.
The mobile pay as you go customer is notoriously fickle and hard to track in its loyalty to any of the telecom brands. O2 came to us with the challenge of retaining and tracking their PAYG customers who were prone to switching to other networks offering better deals.
We discovered that one of the key drivers of switching was the perceived ambivalence and “lack of respect” shown by mobile operators to this customer base. Being shown respect as much as being offered the best deal was missing from the relationship.
O2 launched in July 2012 a new tariff that rewards customers for their loyalty- the longer you stay, the better it gets . Furthermore, customers need to register to qualify so O2 is able to keep track of them more easily.
Working with O2 was an energising experience and shows the true power that truly understanding the customer gives a brandOur People