XLS innovation

Client: Omega Pharma

XLS-Medical Max Strength

Innovation planning for the future to stay ahead of the competition

Challenge

Happen worked collaboratively with Omega Pharma and Boots to develop a ‘wow’ activation plan for XLS-Medical Max Strength.Following the huge success of XLS-Medical since launch, Omega Pharma wanted to deliver a bigger, better activation plan for 2016, to support their launch of Max Strength and maintain their position as a leader in category growth.

What we did

Using our collaborative, insight-led process, we uncovered a number of highly impactful insights focused around the ambition of women to not just lose weight but to maintain an overall healthy lifestyle. We also worked in partnership with Boots to co-develop in-store activation plans which directly supported this message.

XLS innovation

Result

A firm set of 2016 action plans were achieved for both Omega Pharma and Boots to put into place, helping to drive continual category growth and deliver a stellar year for XLS-Medical.

Personal Care

Brand activation

It’s been great working with Happen on every step of the XLS project. They have led and facilitated a very valuable session with Boots which will help Boots and Omega unleash the potential of the Weight Management category.

Romain Guillon

Commercial Strategy Manager

Omega Pharma

Industry Personal Care

Happen's perspective

Working collaboratively, end to end with the retailers, on this project allowed us to design an activation strategy and plan that was not just highly actionable but also specifically tailored to each retailer need

Our People