Nelsons FMCG Innovation

Client: Nelson’s

Future Focused Innovation Platforms

Challenge

With ambitious growth plans, Nelsons wanted to create an integrated and engaging view of what the future would look like, identifying new business opportunities to drive growth across the next 10 years.

What we did

In collaboration with the Nelson’s board and using our future-focused foresight process, we developed an engaging innovation vision that went hand in hand with a set of innovation platforms based on consumer and category trends.

Nelsons FMCG Innovation

Result

A set of high potential innovation platforms to support the Nelsons’ vision and drive business growth, including a framework for developing and evaluating future opportunities

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