Client: Omega Pharma
Men’s Health Vitamins
Uncovering the clues to what men really want… from their vitamins
Omega Pharma wanted to launch a new vitamins range into the UK, helping to drive growth amongst a new and relatively untapped male audience. We worked collaboratively with Omega Pharma to launch the range into the UK market.
What we did
Using our insight-led process, we got up close and personal with men around the UK, uncovering consumer and shopper insights to tap into this new audience. We also collaborated with key retailers to develop in-store activation plans for a ‘wow’ launch.
The launch of eight new Men’s Health SKU’s on-shelf with impactful activation plans set to launch Winter 2015
Working with Happen has ensured all aspects of our launch have remained firmly grounded in strong consumer insight, from NPD right through to in-store activation. Bringing on board a cross-functional team early on in the process, as well as key retail partners, has undoubtedly resulted in a more relevant and disruptive marketing plan.
Industry Personal Care
It was great to work collaboratively with the retailers to share our insights on men’s vitamins, and develop exciting activation plans for the launch together.Our People