London underground

Client: London Underground

London Underground Tube Map

How useful is the London Underground map to a disabled person? The answer used to be, ‘not as much use as it should be’. And then, thanks to the application of innovate thinking and not a little commitment, things got a lot better.

 

Challenge

Negotiating the tube system can be challenging for anyone with a disability.  And, the existing underground map for disabled travellers didn’t help – it was overly complicated  and not up-to-date with recent network developments.

Opportunity

Collaborative approach: Happen worked with LU to creatively collaborate with internal stakeholders and disabled travellers.  Alternative mapping options were developed and then tested and refined with disabled travellers to create a new tube map that made sense for underground users needing step-free access.

 

Result

The new user-friendly map is now available across the tube network and its success has been recognised by the Institute of Logistics and Transport which shortlisted it for an award.

Travel

Incremental

Industry Travel

Happen's perspective

As with any quest for improvement, the ugly reality will not reveal itself behind your desk. By working closely with the LU team AND following disabled travellers on their journey through London, we found how things that should work on paper didn't in the real world. Simple things, like 'access to the platform' not being the same as 'access to the train' if there is a significant gap.

Our People