Cracking the consumer codes to create a new beverage proposition
Unilever wanted to understand the global relevance and appeal of a new beverages proposition by Lipton and had a number of initial concepts but needed to understand the consumer motivation behind them.
What we did
Happen worked with Unilever to understand the global relevance of a new Lipton beverages proposition. To understand the consumer relevance of this new proposition we used our insight-led innovation process to uncover hidden motivations and frustrations, resulting in consumer insights to shape the existing concepts.
A solid set of refined new product concepts, rooted in consumer needs and with clarity on the size of opportunity for the business was realised. Development is now underway for the US launch.
We worked with Happen to crack relevant and compelling insights for our Lipton premium tea innovations. The team were a real pleasure to work with, delivering a great programme from deep diving into consumer understanding to running an energetic and highly successful workshop.
Brand Development Manager
It was great getting stuck into the knotty problem of whether Unilever’s new proposition was commercially viable for global launch. Luckily it was, so I look forward to seeing it hit shelves soon!Our People