Ecco shoes innovation

Client: ECCO

Connecting with the Contemporary Female

Challenge

ECCO wanted to open up a new female target audience who presented an untapped, high value opportunity. They needed meaningful and futureproof insight to cut beyond the ever spinning dial of fashion trends.

What we did

We used our Gulliver IP to get closer than ever to the consumer. By walking a week in her shoes, travelling to three markets and rooting through her handbag and wardrobe, we uncovered rich insights around her femininity as well a modern take on comfort.

Ecco shoes innovation

Result

A clear manifesto and step-by-step retail roadmap for ECCO to forge ahead in the category, speak directly to the consumer and create a deep and lasting connection.

Retail

Insights

Gulliver really helped the team to be inspired by consumers and the context around them and the structured approach effectively unlocked true insights that was commercially relevant.

Thomas Højsager

Leader, Consumer & Market Insights

Ecco

Industry Retail

Happen's perspective

This was a really inspirational project tapping into the global contemporary female fashion needs

Our People