Client: Marks & Spencer
Generating fresh ideas to stand out from the summertime snacking competition.
M&S wanted to create a fresh vision for its Deli category which would help to identify it as the stand-out deli food retailer and leaders in product development.
What we did
Firstly, we discovered a fresh, inspiring language around summertime eating: ‘Nibbles’ became the defacto M&S signature for great deli food. The supporting summertime insights pointed towards more occasions to package up food and drink deals beyond the brand’s ‘Dine In’ deal.
Three years on, M&S Deli has launched over 70 new lines, including a complete redesign of packaging and supporting M&S communication. The stand-out offer from the past two years has been the Tapas meal deal including a bottle of wine.
Sales over the summer were phenomenal. If you compared Deli to all other summer peaking categories, it outperformed them all.
Marks & Spencer
Working with M&S is a refreshing and exciting experience and it is always fantastic to see products we help develop on shelf so quickly.Our People