Client: Cornerstone

Launch Proposition

Successful launch of an innovative men’s shaving range, with glowing online product reviews, over 60,000 subscribers and male grooming award winner!

Challenge

Start-up grooming brand Cornerstone wanted help to develop their brand proposition and positioning piece, to differentiate itself within the busy male grooming category.

Opportunity

We identified the most compelling brand reasons to believe in order to create a strong proposition which would resonate with the male target audience.

Result

Successful launch of an innovative men’s shaving range, with glowing online product reviews and strong sales at launch. Recent winner of 'Best Razor' at the annual Men's Grooming Awards 2015!

Personal Care

Transformational

As a start-up with limited funds, we only had one chance to choose our products – working with Happen helped us to make the right choice.

Oliver Bridge

CEO

Cornerstone

Industry Personal Care

Happen's perspective

This start-up led by one of Happen’s former Agents Oliver Bridge proves smart, disruptive innovation can succeed even in mature and crowded sectors.

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