Client: Reckitt Benckiser

Vanish Oxi Action

Vanish Oxi Action saw over 20% growth in an over-saturated market by opening the category to a new group of users. £500m+ in incremental revenue since launch.

Challenge

Vanish wanted to accelerate growth, but previous attempts had simply led to format proliferation.

Our collaborative, insight-led innovation project enabled them to open up the category to a new group of users.

Opportunity

We uncovered a surprisingly simple, yet highly impactful insight into what was limiting the product usage frequency by existing consumers and what kept non-users out of the category entirely.

 

Result

Vanish Oxi Action saw over 20% growth in an over-saturated market by opening the category to a new group of users. £500m+ in incremental revenue since launch.

Personal Care

NPD innovation

The team at Happen has helped us tremendously to get the Vanish growth story to continue over the last years. Their genuine interest in the categories we work in, their way of preparing and running innovation sessions in a tailor-made way, their expertise at fine-tuning concepts that score top results, are all capabilities that set them apart from other innovation agencies.

Frederic Larmuseau

Global Category Director

Reckitt Benckiser

Industry Personal Care

Happen's perspective

Vanish Oxi Action proves that not all innovations need to be big game-changers, sometimes simple EPD/ NPD developments can propel a product or brand to success.

Our People