What’s Driving the Change in Dietary Alternatives?
Connecting like-minded peers in food & drink innovation, Food Matters Live is back 20th – 22nd November! We’ll be taking to the stage not once but twice to delve further into behavioural and generational insights into food, drink and nutrition. Here’s what’s in store…
Trends and behavioural insights into dietary patterns
Tuesday 20th November, 10.30 – 12.00.
The free-from food sector is driven by those with medical needs and supported by those who choose to buy free-from, so what’s motivating the ‘lifestyler’ and how key are they for steering choice and availability?
From niche to standard, what’s driving the change in dietary alternatives?
Mark Cowan, Co-Founder, Happen UK
Is Soylent Green the next big thing?
Marcelo Bravo, Chief Executive Officer, Oxford Pharmascience Ltd.
Branding built around change.
Sara Trechman, CEO & Founder, Well & Truly
As consumer preferences shift from medical needs to lifestyle choices, how do brands evolve to meet these changes?
Arun Prabhu, Global Brand Director, Arla Foods
Dining out: mainstreaming healthy eating
Thursday 22nd November, Conference Theatre, 12.00 – 12.45. Panelist debate
Is healthy eating finally becoming a mainstream trend rather than something for a minority of the population? This session will explore how consumers’ choices while dining out are influenced by a desire to eat healthy food from transparent and sustainable sources and how restaurants are responding. How does consumer behaviour differ between generations and geographical locations, and what could or should restaurants be doing to influence healthy choices amongst their customers?
Suzanne Robinson, Managing Director, Happen UK
Henry Dimbleby, Co-Founder, Leon and The Sustainable Restaurant Association
Gerard Bertholon, Maître Cuisinier de France, Chief Strategy Officer, Cuisine Solutions
Paul Pomroy, Chief Executive, McDonalds UK
Acting as a platform to share ideas, innovations and insights, the event’s ambition is to change the future of food, and the health of the planet for the better. For more information or to register for tickets get in touch: London@happen.com