Generation Z: The new kids on the block have arrived
As they move from childhood to adolescence the decisions Gen Z make will have a massive impact on us all. This book is about looking round the next corner, taking a peak at a new generation which is currently emerging.
Our book is inspired by the culmination of years of research focusing on the attitudes and behaviors of the ‘boomer’, the x and y generations, their evolution and how they have influenced Generation Z. In writing this book, we made a decision to bring together fresh research into Gen Z lives, focusing on how they engage with money, education, food, technology, family and their aspirations for the future.
Like a modern day hackathon, we gave ourselves just 48 hours to bring together our insights, ideas and thoughts as a creative team. It represents the start of the conversation; some ‘thought starters’ for how this generation might evolve in the future. It is brought to you as a collective team effort; it’s not meant as the final blueprint, merely a great place to start.
We hope you enjoy reading it as much as we enjoyed creating it!
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