4 times our unique innovation approach has proven its value
When the Happen team visit the supermarket, we’re proud to be able to spot a number of big-name product innovations that we’ve helped clients successfully bring to market.
We do this using our unique Asset-Out innovation framework, which harnesses the potential lying dormant in factories, by identifying how existing production assets can be used to create new product features.
Here are four times Asset-Out has proven its value for our clients.
1. Award-winning innovation in the milk category
Asset-Out helped Arla Foods come up with B.O.B Milk, which has been named Product of the Year in the milk category. Arla’s head of product technology development Karina Mikkelsen said: “With Asset-Out, we could ensure that NPD opportunities were tied to feasibility in our supply chain structure. From this piece of work, we’ve got three products out there, one of which is probably the most successful NPD launch we’ve ever had in the UK.”
2. A strong pipeline for chocolate innovation
For Mondelez’s global chocolate business, Happen used Asset-Out to come up with 130 ‘building blocks’, grouped into categories such as solid moulded, shell moulded, 3D wafer and packaging. These can be mixed and matched to create new, feasible product concepts. Wilbur Strickland, VP, chocolate R&D at Mondelez, said: “When we come up with concepts from Asset-Out, they’re in the realms of things we know we can do, and that we can move forward with quite quickly.”
3. Brand new product concepts for Glenfiddich
Ifan Jenkins, marketing manager for Glenfiddich at William Grant & Sons, says Asset-Out helped the brand create innovation ideas with “a much greater chance of success”. Ifan says: “You’re looking at your existing distilleries and production sites, but with a fresh pair of eyes. We came up with a whole range of concepts based on practical things that we can do, and we prioritised three to five concepts for immediate action.”
4. A five-year innovation funnel for new biscuit products
In Mondelez’s biscuit business, Asset-Out helped create a five-year innovation funnel, which was approved in record time. Olivia de Carvalho Aquino, global innovation director for biscuits, said: “Implementing the Asset-Out innovation process gave a lot of energy to the teams and strengthened the collaboration across the functions.”