How technology killed the conversationalist
Kicking off a series of blog posts for The Huffington Post, Happen co-founder Mark Cowan shares some insight into how social media and messaging apps have contributed to a rethink on social bonding and having a catch up. Innovation success is all about launches that understand their context. That means stepping out of your internal category world and understanding the context within which your products are consumed.
Check out Mark’s full blog post here
Photo credit Babycakes Romero