"I thought I knew some of our clients until [Happen] took me through a new way to approach the ‘conversation’ in our immersion sessions." Kim Archer, Chief Executive, @ Bishop & Sewell LLP
Next time you're in the Happen Hub, we'll make sure to welcome you with lovely fragrances from Happen's latest new client: Airwick. We'll be working with them on new things, not to be discussed in public of course.
The Turbine Light concept harnesses the power of the wind to lighten up motorways (aka freeways) without having to be rigged up. Now why has no one thought of this before? The concept will be presented at the Greener Gadgets conference in New York City, let's hope a municipality somewhere is as intrigued as I am.
It's lonely in the Modern World. Being square is no longer cool. But is being hip the alternative? So many marketing and innovation teams across the Western world have a manic focus on the trendy people amongst us, those twenty/thirty somethings with more style than sense. Countless ambitious on-the-go / express-myself concepts are pushed into consumer testing with little success. Why they fail? The brilliant website Unhappy Hipsters collects pictures intended to leave us in awe, but with its smart sarcastic comments reveals how shallow 'hipness' really is. A reminder that successful innovation is not about what's cool today but about what will be bog-standard tomorrow. [link via VIBE]
"There's no shortage of uninspiring quotes punishing our eyes and ears on a daily basis. Blame advertising, or HR, or your annoying Facebook 'friend' who won't stop posting on your wall. These pithy statements bombard us by the hour, often in miniscule type, often completely irrelevant to our lives. Freshbump has commissioned 10 designers to stop the madness. Feast your eyes on 10 creative quotes, presented how they should be. Visually."
Air New Zealand has found a way to introduce the flatbed seat into economy class. Most probably the most overdue and eagerly anticipated innovation amongst hip & funky people, right after the iPad. The leg rest raises to seat level... hey presto: a wide bed to fit two. How have we ever lived without it?
Becki joins Happen having worked with some of the world’s leading brands including Sky, Virgin, Procter & Gamble, Samsung, E45, Merck, Sony BMG and Sainsbury’s. An honours graduate in Psychology and Marketing Management, Becki has been fascinated with the study of human behavior from an early age. Having started her career working for public relations consultancy Hill and Knowlton, Becki developed and implemented creative communication campaigns and strategies across FMCG, health care, beauty and technology accounts.
Following last year's highly successful launch of Sanex Zero% across Europe, we're proud to announce Sara Lee's other European Body Care brands (Radox, Duschdas, Badedas & Monsavon) have picked us to help them populate their innovation pipeline. More news foaming soon.
Wondering what the 00-generation American will be about in a couple of years? Well, check out the video by Allison Louie-Garcia and realize how disconnected you probably are from their world, even if your have kids of your own that age. [via VIBE]
