Another brilliant little six-minute TED Talk video. Tom Wujec describes a team-building contest in which groups of four people are asked to build the tallest free-standing structure possible out of 20 sticks of spaghetti, a yard of tape, a yard of string, and a marshmallow.
Wujec shows how young kids usually build taller and more interesting structures than most adults (MBA grads are particularly bad), because they build a lot of prototypes in the 18 minutes each group is allotted. Most adults on the other hand, are trained to work towards a single 'perfect' solution and spend a lot of time planning and arguing, then have no time to correct their mistakes when the reality doesn't work as planned. Read more here.
We're very proud to let the world know we'll be engaging with another great team at Reckitt Benckiser, now that the Nurofen team have chosen for Happen® and Winkle®.
Happen® is preferred supplier for innovation projects at Reckitt Benckiser.
A new look for Happen.com! We're currently upgrading our digital offering with secure project download areas, innovation management tools and other exciting stuff. As a precursor, we've had to do some reshuffling of our existing web content and add an extra menu layer.
More news on the client innovation zones to follow soon.
We're very proud to announce that the Gaviscon team at Reckitt Benckiser have chosen Winkle® and Happen® for a significant global project. Again RB helps us raise the bar - the challenge is all ours.
Happen® is preferred supplier for innovation projects at Reckitt Benckiser
A little jewel by Oscar Sharp about the unsung heroes at the very bottom of the marketing mix pyramid. Make sure to watch it to the very end. [via VIBE]
If you thought frame-by-frame video analysis of facial expressions to interpret respondents' feedback on concepts is hi-tech... read on or dream on. According Dan Ariely and his pals at Duke University and Emory University, the big next thing is to skip that awkward interface called 'face' entirely and plug straight into respondents' brain waves. Read directly what the really think about your new marketing propositions.
Personally, I'm not sure that the inside of an MRI scanner is a comfortable enough environment to make anyone think anything but 'get me out of here' but we'll keep an eye on 2nd hand scanner prices just in case.
We're celebrating our 3rd birthday at Happen... Skype found out and congratulated us in the most touching way! Introducing Gonzalo the Magnificent, a performance in the streets of Barcelona, a great show with a grande finale.
