Our affiliate company Winkle^® offers an online range of purpose designed tools to improve success rates particularly at the early stages of idea generation and concept development.

We currently offer four main tools:

Insight Screener - Built to sharpen and develop rough consumer and business insights; it provides an understanding of the emotional and rational resonance plus its super fast and sets a new bar in value for money.

Concept Screener – Working with rough concepts, it provides diagnostics on which elements of the idea/concept are working and an understanding of the emotional impact of the ideas/concepts. Super fast in its execution, it can be used globally with your customer base across the world.

Lead User Co-Creation – Consumer driven innovation can be the difference between success and failure. Our consumer recruitment and platform approach can create a community of consumers who are aware of their unmet needs around a service or product and are highly motivated to invent new ways of changing their circumstances.

Winkle Picking – A specialist service designed to recruit the really hard to find consumers, lead users, experts etc for insight discovery or to help with concept and product co-creation.

Find out more on winklingworld.com or get in touch with Hans Lingeman.